Hello friends! Thank you for visiting our website.

Thank you Midland-Odessa for embracing Rhea Lana's! It has been such a blessing meeting and getting to know so many wonderful families in the Permian Basin! We love hearing about your experiences at Rhea Lana's of Midland-Odessa at the end of each sale. Keep those stories & comments coming!

I would like to share with you why I wanted to bring such a great event to Midland-Odessa!

My husband Chris and I grew up in Midland and are now enjoying raising our family here as well. We have deep roots in the community. As we continued to grow our family through birth and adoption we became aware of the real need for high quality children's consignment events. We found Rhea Lana's and fell in love with the company and the sales all across the country. The quality of items at Rhea Lana's as well as the advanced technology was something we hadn't experienced before. As parents of nine children we understand the great benefit of being able to sell your children's outgrown clothes, toys and gear and take that profit to affordably clothe your children for the next season. Our parents also love being able to find toys and gear for their houses as well. For all these reasons and more, we wanted to share this with our hometown!

I hope you will consider being a part of our consignment family! I would love to hear from you. Feel free to contact me at natalie@rhealana.com or 432-900-2799.

Natalie Nolen

Here is a note from the company founder...

-My name is Rhea Lana Riner. I began this sale in 1997 with 11 consignors and 3 racks of clothes in my living room. I wrote all the tags by hand and even rewashed and ironed many of the clothes! After my very first event, my dear husband rescued me. He had incredible vision and suggested that we computerize our event. I told him he was nuts! You see, at that time, most moms did not even know what emailing or surfing the web meant. But we gave it a shot and built a barcoding system and data entry system. We've gradually trained moms over the past 11 years and we've continued to develop and perfect our software systems and our operational systems. Who would have known that we were ahead of our time and we were the FIRST web based computerized children's consignment event in the country.

I have three children of my own. The reason I began this semi-annual event as a young mom is that I felt there was a great need for moms to sell their kid's clothes for a fair price - and to buy excellent quality kid's clothing at affordable prices. Our consignors make 70-80% if they price their own items. My goal is to maintain very high standards in the quality of merchandise that we accept. It brings me great joy to be able to provide this service to so many young moms.

Over the years, God has blessed my attempts at building a business and I am deeply thankful. I've stumbled along the way and at times wanted to quit. But I always tell my kids to give it their best shot and work hard. It's ok to fail, but it's not ok to never try. My heart's desire is to help families and to help moms. So many special people have been part of building this company and I appreciate each of you. Lifelong friendships have been formed and new friendships are continually being made. One thing I have learned is that women love working with other women toward a common goal that benefits their family!

We would love to hear from you. Feel free to contact us at rhealana@rhealana.com. Blessings to you and your family!

Rhea Lana Riner



If you have questions about the sale and would like to contact me about the Midland-Odessa event you can write me at Natalie@rhealana.com.